Roots Hits the High Notes, but Does it Sustain?
A new Roots store at Vancouver International Airport raises questions about what this means for the brand's global ambitions, as it attempts to balance nostalgia and strategic growth.
1 month ago
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brand identity
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Sonic’s Symbolic Status: A Quiet Victory for SEGA
In an interview, SEGA President Shuji Utsumi acknowledges Sonic's enduring significance, but the company must now decide how to harness this symbolic status to deliver on the promise that the blue blur represents.
2 months ago