Scripps’ Women’s Basketball Showcase May Be Just a Quick Sell.
Position Sports and Scripps may be capitalizing on the trend, but can they back their claims with real commitment?
1 month ago
Topic
Marketing
Stories tagged “Marketing” on Waqya.
The Sticky Business of Subscriptions
Companies are using tactics like complex menus and difficult cancellation processes to keep consumers subscribed, often without their knowledge or consent.
2 months ago
The Commercialization of Pet Parenting: A Deeper Look
Is the commercial pet care industry truly prioritizing animal welfare, or are we being sold a bill of goods based on our deep affection for pets?
2 months ago
The Real Game: Why NFL Preseason Is About More Than Just Football
In the world of sports entertainment, the NFL preseason is more than just a tune-up for the regular season. It's a highly polished performance where football meets personal branding, cultural theater, and marketing magic.
2 months ago
The Freebie Trap: How Major Tech Publications Use Giveaways to Build Their Audience
Are you willing to give up your digital identity for a chance at free tech? Think twice before entering the next giveaway.
2 months ago
NFL’s Lions Uniform Tease: Promise or PR Stunt?
The Lions' latest marketing move has left fans wondering: will the new uniforms truly represent Detroit's spirit, or is it just another PR stunt?
2 months ago
The Cowboys’ Unique Operation Is a Convenient Evasion of Accountability
In a recent interview, Cowboys VP Will McClay claimed the team operates under a distinct paradigm, but critics argue this "uniqueness" is merely a euphemism for a flawed system that prioritizes marketing over football logic.
2 months ago
Kraft Heinz’s $600 million bet: A genuine pivot or just a game of catch-up?
Can Kraft Heinz's massive innovation bet pay off, or will it struggle to truly change its ways?
2 months ago
‘Spider-Man: Brand New Day’ Cast’s North American Tour: A Masterclass in Cultural Diplomacy?
"In an era where public appearances are scrutinized for deeper meaning, the Spider-Man: Brand New Day cast's North American tour feels less like a promotional junket and more like a calculated, high-stakes diplomatic mission, showcasing the power of cultural diplomacy in shaping public opinion and brand loyalty."
2 months ago
Corona’s Beach Connect Series: A Summer Marketing Ploy or Genuine Connection?
Is Corona's Beach Connect Series a genuine attempt to connect fans with their favorite players, or just a marketing ploy to sell beer?
2 months ago