Sport
Does ‘glam’ give athletes a competitive edge?
Sprinter Amy Hunt's elaborately decorated nails have sparked a debate about the influence of aesthetics on athletic performance.…
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Sport
Competitions, athletes, governing bodies
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Is Baseball Ready to Take Off in India or Just Another American Fad?
Major League Baseball aims to cultivate a love for the sport in India, but will it resonate in a cricket-dominated market?
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A Shout for Help: The Hilarious Truth Behind Sports Marketing
In a world of polished narratives, Arin Wright's panic-stricken moment shines a light on the need for authenticity in sports marketing.
4 months ago